A Nature-Led Framework for Growing your Business 

Women stand in a regenerative farm with arms of kale that has gone to seed.

After the success of our sell-out Wilder.Work Preview Day, we are introducing a framework for business development, leadership, and entrepreneurialism based on closely observed patterns in nature.


These 12 principles, derived from extensive observations of patterns in nature, have proven to be transformative in farming: restoring soil health, natural ecosystems, and fostering the well-being of farmers and communities through access to quality food.


What really interests me about these principles is that when they were published there was outcry that they had been ripped from indigenous cultures who observed an almost identical list. The author had detailed evidence of his observations as his source. It just turns out that the fundamental laws of nature stay the same, regardless of era or continent, and those who watch it observe the same patterns. So it follows – those patterns will exist in you, and your business and these 12-principles will help you work with it creating flow, harmony and rhythm.


Essentially these are 12-design principles that apply to anything on this earth. Their applications go beyond farming. Whether you’re in the medcomms industry, construction, jewelry design, or coaching, these 12 principles can restore our connection to our innate abilities as entrepreneurs and leaders. They serve as a guiding route to tap into a more natural sense of rhythm and focus, shaping the way we build and operate our businesses with alignment and purpose.


On the 11th July we’re doing a one day trial of this concept focussing on Observe and Interact – the very first principle.


Permaculture serves as a starting point for exploring the concept of re-wilding, as it focuses on designing productive and sustainable human-centered systems. Just like our businesses, permaculture seeks to create harmonious and regenerative environments.


It’s worth noting that the principles of permaculture, developed by Australian author David Holmgren, align closely with the core principles found in indigenous wisdom and traditional ecological knowledge. These ancient cultures thrived in harmony with nature, and their knowledge offers valuable insights for modern businesses. Acknowledging this transfer of wisdom is essential for grounding ourselves in a meaningful sense of productivity, especially when it often feels like we’re constructing virtual monuments through PowerPoint presentations and emails.


At Wilder.Work, we are committed to pushing these principles into the business realm to compound the benefits of re-wilding. By infusing a deeper sense of ecological purpose into our economy, we can foster greater sustainability, well-being, and resilience. Our aim is to shift away from disconnected and extractive practices and embrace a more harmonious and regenerative approach to business.


Together, we can leverage the wisdom of permaculture, indigenous knowledge, and nature itself to shape a future where our businesses thrive while restoring the health of our planet and ourselves.


The 12 principles of permaculture, as outlined by David Holmgren, are as follows:


  1. Observe and Interact
  2. Catch and Store Energy
  3. Obtain a Yield
  4. Apply Self-Regulation and Accept Feedback
  5. Use and Value Renewable Resources and Services
  6. Produce No Waste
  7. Design from Patterns to Details
  8. Integrate Rather than Segregate
  9. Use Small and Slow Solutions
  10. Use and Value Diversity
  11. Use Edges and Value the Marginal
  12. Creatively Use and Respond to Change